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A Star On The Rise
Utilzing Social Media Strategy to Propel Olivia Noelle to Stardom
Justin Horowitz

Today, it is easier than ever for artists to create, release and promote their music. On platforms like Facebook, Spotify and SoundCloud, millions of original songs can be found by both global superstars, as well as brand-new developing artists. One of these new artists is Olivia Noelle, who recently signed a major record deal with Columbia Records.
To help Olivia build a fanbase and become a global name, I am building a social media strategy for her Twitter, Instagram and Facebook accounts. Through social media, Olivia will be able to grow her following, develop her brand, and promote her music, which will eventually take her the next level.
Final Strategy
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